Basically, it can be said that a website is only successful
if it is well ranked on Google. Because only those businesses which have
regular traffic on their website can reach their target group and goals. In
order to make a website successful, make the website attractive to Google and
other search engines. Here comes our checklist for a successful WordPress
website.
1.
Appealing web design and smart website
architecture
Google rewards the websites with a good ranking that are
designed to keep the user in mind. A user-friendly website architecture is a
prerequisite. A clean, semantic code does not only have a positive effect on
the SEO, but also enriches a website with the factor of accessibility. If the
website is clearly structured and the visitor quickly finds the information he
wants, for example through the use of pictures, buttons and text elements, then
the foundation is laid for a good ranking.
2.
Content is King and Remains
Who deals with the topic of SEO, hear this phrase many times.
And yet, content continues to be the guarantor of a successful website More
than ever before, Google considers the uniqueness and relevance of the text
when ranking a website. Unique content? A must for successful websites.
3.
A blog
pushes additionally
Granted - a blog is nurturing and time-consuming. But it's
worth the effort. Adding a company blog to your website will not only increase
your chances of getting a better ranking but he target group is also grateful
for reading articles on topics that really interest them.
4.
Responsive WordPress Theme
In 2017 alone, around 70% of Internet users trusted in
mobile Internet. Tendency continues to rise. Surfing with your smartphone or
tablet is now a thing of the past. You must use a responsive theme your
website. A modern website with WordPress should always be adapted for the
presentation on mobile devices in order not to boggle the user through an
unfriendly view. Through the continuous development of WordPress, the features
improve from release to release. Since the release of WordPress 4.4, the CMS
also uses a smart approach to find the perfect image size or fit on any device.
5.
Monitoring and success measurement
Still remains the monitoring - so the review of all online
marketing measures. It is best to rely on a suitable monitoring tool that is
used regularly. Only those who continuously review the key figures of their
website and social media channels can take lasting action.
About the Author:
Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company in LA California US. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.