Restaurant Website
In this digital age where people not just eat in restaurants
but click and share images of their meals and the place, it is necessary for
restaurateurs to have an equally amazing digital presence.
The world is changing rapidly in this digital era and having
an online presence is important for any business, restaurants are no exception.
It is important for a restaurant to provide the best
customer experience not only at the place of business but through the website
as well.
The new or existing visitors of the restaurant must get the
same sense of hospitality while visiting your website as they feel when they
get through the doors of your restaurant.
Here are some tempting tips for a mouthwatering website for
your restaurant which can compel people to make a reservation at your place.
1. Food Menu
Food Menu is a vital piece for any restaurant website as it
is for the restaurant business.
Most of the visitors visit a restaurant website to take a
good look at the menu to find what they crave and at what price.
Food menus must be directly made available on the website,
instead of the option to download it in a PDF format. Also, the menu design
should make it easy to update whenever required.
This way, visitors can easily navigate through the menu and
get accurate information at any given time.
2. “Contact Us”
It is important for your restaurant website to have a
Contact Us page displaying the ways to contact, location, and business hours.
The visitor is likely to dine at your restaurant if they
know where you are located, what are your opening and closing timings, and the
modes they can contact you to ask their queries before visiting.
It is recommended to display the contact information
including telephone and/or email at every page on the website. For the mobile
versions or mobile apps, the phone number must be in “click to call” format.
The address can be shown in plain text with an embedded
Google Map, making it easier for the visitor to get directions.
3. Responsive Design
Over the past few years, responsive web design has taken
over the web designing market. It isn’t necessary for all the businesses to
have a mobile-friendly web design, but for restaurant business, it can be an
added advantage.
The foodies are always on the search for a good restaurant
nearby. Greeting them with a pleasant easy to navigate mobile website will
likely to increase their chances of visiting your restaurant in few minutes.
4. High-Quality Genuine Photographs
People expect restaurant websites to show the glimpse of the
dining experience they provide. They decide whether to visit the restaurant or
not once they go through what the restaurant has to offer in terms of ambiance,
seating, and food.
Hence, it is essential to have a photo gallery on the
website with not much, but just handful of photos that nicely show off the
interior and exterior décor of the restaurant.
Additionally, you can also provide tantalizing photos of the
dishes that are supposed to arouse the appetite of the visitor, compelling them
to step into your restaurant to have a bite.
5. Social Media Integration
A restaurant is a place for people to socialize. They tend
to socialize on a lunch or dinner, or even over a cup of coffee. The
millennials are in a habit to recommend their favorite restaurants and dishes
to friends and family.
It would help a restaurant to drive the word-of-mouth
promotion by having social media features integrated into the website.
You can directly connect with the potential and existing
visitors of the restaurant. You can also make them aware of the offers and
discounts by posting on social media.
Social sharing buttons for different social media platforms
make it easier for the people to share their favorite pieces of content from
your website with others.
Social media is also a good means to receive reviews and
testimonials from the visitors.
Conclusion
Beyond these tips, you can also implement online food
ordering (if the restaurant facilitates delivery), online reservation (if table
booking is necessary), or events calendar (if restaurant host events) on your
website
Remember, that there is always room for improvements. These
tips will help you build a noteworthy website, but it all depends on your
business model and expectations from the website, so get your website
designed/updated accordingly.
Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Top Mobile App Development Company . He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.
